Long, long ago, we gave you nine must-read books on the road to not sucking. So did you heed our advice and read the books?
1 in 5 of you (in our self-sampled and highly statistically accurate poll) said you have read Good to Great. That’s our most popular book, followed by The Tipping Point, which 19% of poll respondents have read.
A couple more books sit at 13%–Purple Cow and Church Marketing 101. But after that, it’s pretty much a dead heat in the 1-3% range for the rest of the books.
The biggest portion of you are missing out on nine great reads by skipping them. You can go ahead and e-mail this entry to your friends and family so they’ll be able to snag these for you for Christmas in July. They’ll be a huge help to both you and your church.
We’re huge fans of each of these books, and buying them through our links is a great way to support Church Marketing Sucks and the mission.
This week, as we celebrate our 4th birthday, let us know, how long have you been along for the ride?
ECC
July 23, 2008
Ever heard of “Made to Stick” by Dan and Chip Heath? I thought that was a pretty good book and gave it to our pastor for Christmas.
Brad Abare
July 23, 2008
@ECC: Yes, great book! I read that after this original list was made so yes, I’d recommend this big time. If I had to substitute Made to Stick for one of the other nine, it would be with the Getting Real book. Thanks for the info.
Cate Rader
July 24, 2008
I would ad “unChristian” to that list. Just finished it and it’s now on the top of my list!
Donny-Marketing Twin #2
July 24, 2008
These are great resources! Thanks for sharing with all of us. Happy Birthday CMS !! Big fan for just the last several months.
Sam
July 25, 2008
Agree with Made to Stick as a choice. I picked up “Jim and Casper go to Church” ISBN 1414313314 and I am passing it along to everyone on staff. That book spoke to my soul.
Jumaine Jones
July 26, 2008
I would also add “The Ten Faces of Innovation” by Tom Kelley. Yes, Purple Cow is a must!