Yahoo! Real Estate and The Church

March 15, 2007 by

Yahoo! Real Estate’s new tool, Neighborhood Profile, provides an interesting tool for an often overlooked necessity in the church–cross-cultural ministry. The tool lists factors such as average income, average family size, cost of living and more. Keep in mind it isn’t a tool designed for ministry, but rather for real estate, so there are deficiencies. For example, unfortunately, it would be helpful to know a little more about race, age or job fields. I think from the strengths and weaknesses of this tool, we can make a few observations and draw a few principles:

  • America is too big a place for real estate or churches–break it down, and begin ministering there.
  • Being sensitive to your surroundings should not be an option but a necessity.
  • This tool is incomplete, and nothing will ever be as effective as living as a community member before a church member.
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Joshua Cody

Josh Cody served as our associate editor for several years before moving on to bigger things. Like Texas. These days he lives in Austin, Texas, with his wife, and you can find him online or on Twitter when he's not wrestling code.
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One Response to “Yahoo! Real Estate and The Church”

  • Joshua
    March 16, 2007

    This information has been available for years from the company providing it to Yahoo!, Best Places . MSN used to have a neighborhood finder which provided demographic clusters, which were VERY helpful. A sampling of this can be found at Claritas . not sure of any free sites that offer both the Best Places data and the cluster info like MSN used to.

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