Lessons from Seth Godin

August 1, 2006 by

Marketing guru Seth Godin recently offered up two gems for designers, I Love Typefaces and How to Live Happily with a Great Designer.

The typefaces entry features seven tips for using typefaces well. My favorite bit of advice: “A font is a tool, not an amusement park ride.”

The piece on living happily with a designer is some great wisdom for how to communicate on design projects. So often that communication process is just ugly. Perhaps the best advice is the retort, “You can’t tell me you’ll know it when you see it.” More often than not most problems with design projects could be avoided by better and more thorough communication up front.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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