Lens of the Day

May 10, 2006 by

Yesterday our Church Marketing Sucks lens on Squidoo was picked as the Lens of the Day. Not too shabby.

If you’re checking us out for the first time, welcome aboard. The lens covers a lot of the basics, but feel free to check out our ‘read this first’ entries to the upper-left, our about section for more on our mission and who’s behind this thing, and our new support section for details on how you can get involved.

You can also learn more about how your church can use Squidoo lenses.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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4 Responses to “Lens of the Day”

  • Mark Howell
    May 10, 2006

    And it’s a great lens!

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  • Nate K
    May 10, 2006

    It is a nice lens.
    However, I just dont see squidoo being something successful. Dont get me wrong, Seth Godin is a Marketing guru – but I think this one is still having trouble catching on. I have been signed on to squidoo since the very beginning beta phase – and the interface was rather nice – but I think in the end it will lack the user base needed to keep it alive.
    So, other than that, nice lens :)

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  • kevin
    May 10, 2006

    Nate, I think there are specialized cases when a lens works very well. Introducing people to a topic or, say, an organization is one of those cases where a lens works pretty nicely.
    Another case is when you can’t do a web site easily, for whatever reason. Case in point: my church. We have an old, stale web site that’s not very updatable. We just formed a communications team (wahoo!) and a new web site is one of our priorities. But being realistic, a new site won’t come in the next few months.
    This Friday my youth group is putting on our annual missions dinner, which is a major fund-raising event for our summer ministry and missions trip. We had a lot of cool things to tell people about this dinner, but few good ways to do it. So I whipped up a quick Squidoo lens on the missions dinner. It has all sorts of relevant details, the kind of stuff that didn’t fit in our bulletin announcement or the skit we had on Sunday morning.
    Seems like a great application of Squidoo. I guess the question is whether or not there’s enough of those niche applications to make it work.

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  • kim
    May 12, 2006

    Thanks for introducing me to squidoo. I must admit that I love it. I’ve got these lists of resources I’ve collected over time and it seems like a great tool to organize them by topic (lens).
    Also love this site – it does a good job of frustrating, educating and especially motivating!

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