Last week we asked about Easter marketing. Extra services or special programs, word of mouth and advertising were the most popular methods (23%, 22% and 21% respectively).
The results are fairly similar to Christmas marketing. Extra services or special programs seems to be the popular way to approach holidays (23% for Easter, 24% for Christmas), though for Easter word of mouth and advertising were used almost as much (22% and 21%), but the percentage of both dropped for Christmas (15% for both). Though it’s probably not very accurate to directly compare the Christmas and Easter polls.
This week we ask about buzz marketing.
Nick, Rock Church, San Diego
April 22, 2006
We did something cool this year.
We create a little evite tool and encouraged our members to evite their friends.
It was pretty successful for us. Over 350 evites went out to over 1000 people.
http://evite.therocksandiego.org/easter2006/
Nothing like free, personal, direct marketing.