Ad Mission

March 20, 2006 by

What if it's true? Ad Mission billboardSpeaking of things that happened back in February, we missed a story about a collective of Wisconsin churches that pooled their resources and bought local Super Bowl ads. It’s part of Ad Mission, a non-profit group using mass media to present the gospel.

The strategy is to point people to a single web site, Ticket to Hope, where people can get their spiritual questions answered and take that first step. They also link to another site connecting people with sponsoring churches in southeastern Wisconsin.

The Super Bowl ads, which aired four times in southeastern Wisconsin on game day, cost $50,000 and are only part of a broader, $200,000 campaign that includes billboards, print and radio ads and more.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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3 Responses to “Ad Mission”

  • charlie
    March 20, 2006

    I can’t tell if you are pro or con on these.
    And that makes me feel dumb.

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  • Kevin D. Hendricks
    March 21, 2006

    That’s because I’m more or less just pointing out what they’re doing. We don’t have to have an opinion on everything, do we? It seems our visitors are good at coming up with their own opinions, no matter what I think.

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  • Brandon Meek
    March 21, 2006

    We don’t have to have an opinion on everything, do we?
    Since when are designer/art directors etc. full of anything but opinions? Well, we are full of something else a lot too, but if people get bothered by sucks then I’m sure they would be bothered by that word, whichever one you choose to use. ;)
    I took this as a info post too. I had a hard time finding how to comment on it.

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Mass Media