DaVinci Code Marketing

February 23, 2006 by

The DaVinci Code hits theaters May 19 and the movie marketing machine is rolling full steam ahead. Including an effort to rope in Christians and keep them from crashing the box office hopes. The DaVinci Dialogue is Sony’s attempt to give voice to Christians who may see the movie as complete fiction, but would rather take the opportunity to engage in dialogue and educate people than just sit on the sidelines. Those Christians include George Barna, Chuck Colson, Craig Detweiler and others.

While many are still on the fence about whether or not churches should do marketing, it’s pretty clear where Hollywood stands on marketing to churches. It’s time for churches to wake up and take an active part in the conversation with society.

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Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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