We’ve been sitting on this one for a couple months, but content can age like a fine wine, right? Anyway, check out Marketing Mistakes Churches Should Avoid from Pastors.com:
- Thinking marketing is worldly. (I love this line: “True, [markteing] is a business discipline–but that doesn’t make it evil.”)
- Not targeting an audience.
- Not learning needs of the people you want to reach.
- Not connecting your ministry communication to the people’s needs.
- Not matching media channels to the target audience.
- Not having a communication plan.
- Not following up on your communication.
If your church can avoid these common mistakes you’re well on your way to some non-sucky marketing.
