Check out the Austin American-Statesman for yours truly. Brad and I were quoted in an article about church marketing, though we definitely didn’t have the best quotes.
Mac Richard of Lake Hills Church in Austin, Texas had a nice one:
“The world calls it marketing. The Bible calls it evangelism.”
The Rev. Larry Hollon, CEO of communications for the Nashville, Tenn.-based United Methodist Church:
“This is not a matter of choosing to do communications or to do ministry. It is including communications in the ministry of the church as it is right to do.”
And Scott Evans, the founder and president of Outreach:
“Ten to 15 years ago, churches were asking, ‘Should we be doing it?’ Now they’re realizing that they have to do it.”
Twerpette
October 26, 2005
I’m not sure if you were aware that Steve Jobs at Apple Computer launched the first marketing effort officially called “evangelism,” and Guy Kawasaki (now author of a number of books) as Apple’s first Software Evangelist has written a lot about what we might now call “purpose-driven marketing.”
Center for Church Communication
May 17, 2006
Austin American Statesman on Church Marketing
The Austin American Statesman covers church marketing in an article titled “To fill pews, churches marketing faith”. The story includes some great church marketing quotes, though none of them come from us. Here’s what they said about us: Enter a…