Church Marketing is Not Easy

September 22, 2005 by

Churches are terrible at communicating. We know that.

But I find a small measure of comfort in the fact that we’re dealing with a difficult message. God is amazing and mysterious and enormous and frustrating. It’s not like selling sugar-water (“Mmm… tastes good… hot girls notice me…”) or cars (“Mmm… car go fast… hot girls notice me…”).

Telling people about Jesus is not an easy task.

If a professional marketing expert admits he’s rarely had a job as rough as marketing the church, well, that’s at least reassuring. It’s not like we’re drowning in the kiddie pool.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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One Response to “Church Marketing is Not Easy”

  • Justin Broome
    September 24, 2005

    And the professional church marketer also had to give up on the idea of marketing the church, and focused on Jesus instead.
    Maybe we’re still missing the boat… *wink* ;-)

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