Flowers in the Churchyard

May 24, 2005 by

This isn’t strictly church marketing, but I think it eventually gets around to marketing implications. Pat Kahnke, the pastor of St. Paul Fellowship Church in St. Paul, Minn., blogged about how a few members of his congregation and their kids turned a weedy section of grass in the church’s yard into a flower garden.

Now obviously there are implications to creating a pleasing environment and planting flowers can go a long way towards achieving that. But what I like about this example is that it’s not a building committee deciding the church needs to be spruced up and hiring some random florist to come in and plant a few annuals. It’s a some random church members banding together and deciding to beautify their church. Not only that, but they also had a positive interaction with their church’s neighbor.

There’s nothing wrong with having the building committee hire a florist, but if I had to pick between the two options, I’d go with what happened at St. Paul Fellowship. That’s cool.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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