How Does Your Church Rank?

March 22, 2005 by

As many as 100 incognito church reviewers will descend on London churches on April 24. It’s part of the “Mystery Worshipper” series by online magazine

Where would your church stand if judged by an anonymous visitor’s first impression?

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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One Response to “How Does Your Church Rank?”

  • Andy Bell
    March 31, 2005

    I recently went to St Peter’s church in Kennington, S. London. I am not a believer but was enticed by a flyer promoting a talk by the Archbishop of Canterbury. My (Muslim) girlfriend came too.
    When we arrived it became clear it wasn’t a talk, but a church service. We felt tricked. My girlfriend walked out.
    Is this a legitimate church marketing strategy? Or, were we naive for not realising it would be a service?

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