Funerals and weddings are the rare event when the unchurched soul will suddenly find themselves entering a church of their own free will. Some churches cater to that fact, swinging their doors open regardless of membership or faith for the chance to be a faith-filled presence during that time.
It seems callous to call it marketing, but offering hope and solace during a funeral or love and encouragement during a wedding is what the church does best. It’s a service to the community and an invitation to put our faith in action.