Some thoughts on the ridiculousness of our efforts in church from the Annie Dillard essay “An Expedition to the Pole,” which can be found in the book Teaching a Stone to Talk.
She’s not talking about church marketing, but she could be.
“A high school stage play is more polished than this service we have been rehearsing since the year one. In two thousand years, we have not worked out the kinks. We positively glorify them. Week after week we witness the same miracle: that God is so mighty he can stifle his own laughter. Week after week, we witness the same miracle: that God, for reasons unfathomable, refrains from blowing our dancing bear act to smithereens. Week after week Christ washes the disciples’ dirty feet, handles their very toes, and repeats, It is all right – believe it or not – to be people.
“Who can believe it?” (20)
“Week after week I was moved by the pitiableness of the bare linoleum-floored sacristy which no flowers could cheer or soften, by the terrible singing I so loved, by the fatigued Bible readings, the lagging emptiness and dilution of the liturgy, the horrifying vacuity of the sermon, and by the fog of dreary senselessness pervading the whole, which existed alongside, and probably caused, the wonder of the fact that we came; we returned; we showed up; week after week, we went through it.” (27)
“On the whole, I do not find Christians, outside of the catacombs, sufficiently sensible of conditions. Does anyone have the foggiest idea what sort of power we so blithely invoke? Or, as I suspect, does no one believe a word of it? The churches are children playing on the floor with their chemistry sets, mixing up a batch of TNT to kill a Sunday morning. It is madness to wear ladies’ straw hats and velvet hats to church; we should all be wearing crash helmets. Ushers should issue life preservers and signal flares; they should lash us to our pews. For the sleeping god may wake someday and take offense, or the waking god may draw us out to where we can never return.” (40)
