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Posts Tagged ‘billboards’
How to Make Billboards Work for Your Church
Too often we see church billboards gone wrong. How can you do them right? We talk about effective billboards for any church (yes, small churches included).
The Billboard Problem
The modern American church’s affinity for billboards has been well documented because, let’s face it, we’ve produced our share of terrible signage. But if we’re to announce the kingdom of ...
Church Advertising Observations Part 1: Why It Doesn’t Work
So much church advertising doesn't work. It doesn't resonate, it beats up on the church and it doesn't work on an emotional level. We explore why church advertising often falls ...
Lessons from Bible Billboards in Egypt
Marketing lessons from the head of the Bible Society of Egypt, including the power of opposition to refine our faith, create cooperation and increase creativity.
Can Marketing Save Lives? Welcoming the LGBT Community
What if gay-affirming churches started reaching out to struggling LGBT teens? It's a situation where marketing could do more than communicate--it could save lives.
A Christmas Billboard War Between Catholics and Atheists
Steve Fogg has some questions before he determines a winner in the dueling billboard campaign between the American Atheists and the Catholic League near New York's Lincoln Tunnel.
Losing Your Message but Gaining Publicity
Just before Christmas, a church in New Zealand launched a new billboard that received extensive coverage from news outlets and blogs around the world. The church was aiming to leverage the ...
