Bono says church music isn't honest. But is the problem musicians who aren't honest or pastors who don't bring that conversation into the worship service?
One church attempted to break the world record for simultaneous arm wrestling. Another was doing a massive service project. But people were talking about both.
Starbucks is often used as an example within the world of church marketing. They have an experience, they knew how to tell their story.
Yes, I said “knew how to tell ...