Archive for the ‘Writing & Editing’ Category

Copy Matters: Writing for Non-Writers
April 2, 2012

Copy Matters: Writing for Non-Writers

Not everyone is a writer, but sometimes you still have to write. We ask a non-writer to step up and share tips on how the non-writer can write.

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Copy Matters: Writing for Social Media
March 30, 2012

Copy Matters: Writing for Social Media

Social media isn't just one more channel, it's an opportunity for connection, conversation and care. Here are some tips to improve your writing for social media.

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Copy Matters: Writing for the Web
March 26, 2012

Copy Matters: Writing for the Web

Standard tips for writing for the web and the true difference between web and print.

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Copy Matters: 10 Practical Writing Tips
March 22, 2012

Copy Matters: 10 Practical Writing Tips

A few simple tips from a professional writer to help you write better.

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Copy Matters: Writing Better Emails
March 19, 2012

Copy Matters: Writing Better Emails

A lot of church communication happens via email, whether it's volunteer requests or updates from the pastor. Writing counts in email too.

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Copy Matters: Who Should Do Your Writing?
March 15, 2012

Copy Matters: Who Should Do Your Writing?

Our writing series continues and we ask who should do all this writing? Here's a tip: It shouldn't be your pastor.

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Copy Matters: Know What You’re Writing and Why
March 12, 2012

Copy Matters: Know What You’re Writing and Why

Before you grab a pencil and start writing you need to ask some questions. You need to know what you're writing and why.

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Copy Matters: Benefits, Not Features
March 7, 2012

Copy Matters: Benefits, Not Features

One simple way to make your copy more engaging is to write about benefits, not features. Readers want to know what’s in it for themselves, not what’s in it for ...

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Copy Matters: Why Should I Care About Copy
March 5, 2012

Copy Matters: Why Should I Care About Copy

This is part one of a new series on copy. To start with, why should you care about copy? In the beginning was the Word...

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Video: What’s Your Story
September 9, 2011

Video: What’s Your Story

What's your church's story? Watch as Kevin D. Hendricks talks about sharing your church's story at the Speak Conference. Tell your story one piece at a time.

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What’s Your Story?
September 7, 2011

What’s Your Story?

Each piece of online content is a brick in the wall of your story. With a lot a lot of bricks you can build an incredible story that communicates the ...

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Real Stories: Storytelling Coaching Community
August 1, 2011

Real Stories: Storytelling Coaching Community

A story is the shortest distance between two people. Real stories allow us to connect in a deep and powerful way. Which is why Matt Knisely is doing some story ...

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The Power of the Question Mark
July 11, 2011

The Power of the Question Mark

The very first rule of social media that I put in place with the churches I work with: There should be more question marks than periods on your page.

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Church Vocabulary Lesson
June 13, 2011

Church Vocabulary Lesson

Words communicate. Duh. So we take a look at some common church vocab that should probably go.

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writing-editing Article
January 20, 2009

Getting To the Point

There are two things I’m very fond of when it comes to good communication: 1. That the communicator has a point, and2. That the communicator makes that point in a timely ...

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