The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘Writing & Editing’ Category
Copy Matters: Writing for Non-Writers
Not everyone is a writer, but sometimes you still have to write. We ask a non-writer to step up and share tips on how the non-writer can write.
Copy Matters: Writing for Social Media
Social media isn't just one more channel, it's an opportunity for connection, conversation and care. Here are some tips to improve your writing for social media.
Copy Matters: Writing for the Web
Standard tips for writing for the web and the true difference between web and print.
Copy Matters: 10 Practical Writing Tips
A few simple tips from a professional writer to help you write better.
Copy Matters: Writing Better Emails
A lot of church communication happens via email, whether it's volunteer requests or updates from the pastor. Writing counts in email too.
Copy Matters: Who Should Do Your Writing?
Our writing series continues and we ask who should do all this writing? Here's a tip: It shouldn't be your pastor.
Copy Matters: Know What You’re Writing and Why
Before you grab a pencil and start writing you need to ask some questions. You need to know what you're writing and why.
Copy Matters: Benefits, Not Features
One simple way to make your copy more engaging is to write about benefits, not features. Readers want to know what’s in it for themselves, not what’s in it for ...
Copy Matters: Why Should I Care About Copy
This is part one of a new series on copy. To start with, why should you care about copy? In the beginning was the Word...
Video: What’s Your Story
What's your church's story? Watch as Kevin D. Hendricks talks about sharing your church's story at the Speak Conference. Tell your story one piece at a time.
What’s Your Story?
Each piece of online content is a brick in the wall of your story. With a lot a lot of bricks you can build an incredible story that communicates the ...
Real Stories: Storytelling Coaching Community
A story is the shortest distance between two people. Real stories allow us to connect in a deep and powerful way. Which is why Matt Knisely is doing some story ...
The Power of the Question Mark
The very first rule of social media that I put in place with the churches I work with: There should be more question marks than periods on your page.
Church Vocabulary Lesson
Words communicate. Duh. So we take a look at some common church vocab that should probably go.
Getting To the Point
There are two things I’m very fond of when it comes to good communication: 1. That the communicator has a point, and2. That the communicator makes that point in a timely ...
