Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.

Kevin D. Hendricks's Posts:

advertising Article
September 15, 2004

One Church – One Commercial

Texas blogger Rob Stewart writes: “The McDonald’s at 50th St. and Quaker Ave. doesn’t have its own commercial separate from commercials for the McDonald’s at 19th and University. There’s an ad ...

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philosophy Article

Unmarketing the Church

Texas blogger Rob Stewart mentioned us in a recent post, noting that we take issue with marketing the church. While I love the post, I did want to point out ...

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the-christian-walk Article

Apathy in the Pew

Doug Tappan doesn’t like church anymore, and said as much in his recent editorial: “I’ve come to expect the church to forge my spiritual development. Instead of working on my own ...

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the-christian-walk Article
September 13, 2004

Bono: No Respectability for the Church

Bono, the lead singer of U2 and the patron saint of culturally aware Christians, has made his views on AIDS and the church clear. He hates the idea of the ...

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technology Article

Mike Atkinson: Poor Church Web Sites Can Be Costly

Mike Atkinson, former web guru for Youth Specialties, talks about church web sites in an interview with Good News, etc., a San Diego Christian newspaper (which could use some web ...

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technology Article

E-mail 101

I wish it weren’t so, but churches (and the general population) are rookies when it comes to e-mail. Goofy forwards, typing in all caps, and the biggest e-mail sin of ...

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philosophy Article
September 10, 2004

Is Marketing a Dirty Word?

Marketing gets a bad rap. With telemarketers, pushy sales people, and lousy marketing tactics it’s no wonder people bristle at the word. But the concept itself isn’t the problem. Marketing ...

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technology Article

Heal Your Church Web Site

A blog covering church web sites, just one more reason why there’s no excuse for having a sucky site. (link via Knightopia) Though they happen, don’t they? One reason may be ...

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philosophy Article

Church Marketing Needs Authenticity

There’s a new approach: church buildings that match church people – broken. Hurricane Frances tore the steeple off the First Baptist Church in Cocoa Beach, Fla, only to impale it ...

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off-the-wall Article
September 9, 2004

Wings, Short Shorts & God

Pamela Anderson teaching Sunday school is one thing, but a Bible study in Hooters? Organized by Christian Focus Atlanta, the Christian singles group meets every Wednesday night to discuss the ...

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evangelism-outreach Article

Poaching from Another Flock

A Charlotte Observer columnist wonders why churches get excited about church growth based on recruiting members from other churches instead of attracting people who’ve never gone to church. (free registration ...

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multimedia Article

Video Killed the Preacher Man

The Washington Post reports on churches that are switching from a real live preacher man to a canned video sermon. The approach allows churches to expand to multiple locations without ...

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multimedia Article
September 8, 2004

Taking Sermons Beyond Sunday

With the spread of iPods and MP3 players listening to audio is no longer restricted to a music collection. Sermons, speeches and books are actually becoming popular in audio format. ...

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examples Article

Church Promo Videos That Don’t Suck

The homemade promotional video is a time-honored marketing tool of the church, especially among youth groups with tech savvy teens. But with digital video cameras and cheap editing software, those ...

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philosophy Article
September 5, 2004

Newsflash: Church is for Sinners; Pamela Anderson Teaches Sunday School

Christianity Today’s weblog is linking to an interesting item about former Baywatch star Pamela Anderson teaching Sunday school. A potentially risky Google search reveals that it’s old news, a story ...

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