The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for March 2012
Copy Matters: Writing for Social Media
Social media isn't just one more channel, it's an opportunity for connection, conversation and care. Here are some tips to improve your writing for social media.
Church Communication Hero: St. Francis of Assisi
There's a difference between what we say we believe and what we really believe. St. Francis of Assisi explored that difference and sought to reconcile the two.
Copy Matters: Writing for the Web
Standard tips for writing for the web and the true difference between web and print.
Church Marketing Lab: Feedback
Ken Blanchard once said that "feedback is the breakfast of champions." If that is true, we have many champions in the making over in the Church Marketing Lab.
Copy Matters: 10 Practical Writing Tips
A few simple tips from a professional writer to help you write better.
Office Hours: Church Branding & Social Media Stars
Our own Justin Wise has online office hours and takes your questions. This week he talks about church branding and becoming a social media superstar.
Copy Matters: Writing Better Emails
A lot of church communication happens via email, whether it's volunteer requests or updates from the pastor. Writing counts in email too.
Church Marketing Directory: Sunday Mag, Video Conversion & More
New resources in the Church Marketing Directory include Sunday Mag, Ministry Ops video conversion and more.
Copy Matters: Who Should Do Your Writing?
Our writing series continues and we ask who should do all this writing? Here's a tip: It shouldn't be your pastor.
Church Communication Hero: Fanny Crosby
Fanny Crosby wrote 8,000 hymns and changed the face of worship today. Her life also offers lessons in using our creativity as communicators.
Copy Matters: Know What You’re Writing and Why
Before you grab a pencil and start writing you need to ask some questions. You need to know what you're writing and why.
Church Marketing Lab: Easter & Beyond
There are a number of Easter designs in the Church Marketing Lab. We are also starting to see some post-Easter artwork.
Save $110 on Catalyst Dallas
Catalyst is coming to Dallas May 9-11. Register by March 16 and use our discount code to save $110.
Copy Matters: Benefits, Not Features
One simple way to make your copy more engaging is to write about benefits, not features. Readers want to know what’s in it for themselves, not what’s in it for ...
Anthony Miller: Confidence To Be a Trailblazer
“Church Marketing Sucks inspired my career,” says Anthony Miller, pastor of marketing and communications at Saddleback Church.
