Easter Advertising

March 11, 2005 by

Easter is the one day out of the year when people who never go to church actually think about going. What are you doing to make sure people pick your church?

Ben Bell shared this design for an Easter card for St. Stephen’s Church in London (you may remember Ben’s Christmas card). The back reads:

jesus on trial

despised? rejected? betrayed? let down? traumatised? friendless? innocent? son of god?

(link via Knightopia)

Meanwhile Jesse Bennett-Chamberlain e-mailed us these designs for past Easter ads for Lakemount Worship Centre in Ontario, Canada.

It’s nice to see something other than grassy fields and sunrises.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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7 Responses to “Easter Advertising”

  • brand1m
    March 11, 2005

    I don’t think the first one is all that great. His Christmas card one was way better. It just doesn’t work for me–I don’t want to despise, reject, betray this guy or any of those other words. The rough cut and paste job bothers me too.
    As for the other two, thats an interesting swing on the subject. I think the body copy on the first one could be condensed and still get the message in. The kerning between vs. and Jesus is a little tight, but thats just being picky. I like it overall. The one centimeter thing is interesting, but the headline is pretty weak. The second line, while somewhat entertaining, doesn’t feel like it supports the idea/headline. I like the crop and the shot, just not the copy.

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  • Jesse Bennett-Chamberlain
    March 11, 2005

    I LOVE the postcard… it immediately makes you do a double take and want to read more. I think it’s amazing.
    Nice critique on the ads I did for my church as well… maybe you can help me with this years?
    2005 Easter Ad

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  • kevin
    March 12, 2005

    I think the first one is a little rough, but I like the concept. I think getting people to think differently about Easter is important. Sometimes we forget that Easter is essentially a media circus trial followed by an execution.
    And Jesse, I like your 2005 ad as well. I’d tweak the copy a bit to say: “(Apparently they forgot to tell Jesus.)” Seems to flow a little better. It might be interesting to do a less churchy photo, too. Maybe an open coffin or an open grave, more of a modern image. Just an idea. Thanks for sharing your designs with us.

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  • brand1m
    March 13, 2005

    The line on your 2005 ad is near laugh out loud funny with the visual-which is a good thing. I think the second line needs some work though. Maybe it could say, “Jesus missed the memo.” or “Jesus was never really into cliches.” What about “They say you only live once. He lived twice.” What are some other things that “they” say? If you could find something else that “they” say that we know to be false, you could compare it. I think of a jacket ad that I saw that said, “Kids don’t like to wear coats- then again, kids eat paste.” If you can find some kind of contrast like that, it might work. I wouldn’t change the first line though, I like it a lot.

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  • Brian
    March 25, 2005

    We are a college ministry who has been working hard to rebrand the college ministry image to be more appealing to the college kids of Arizona State University and surrounding areas. Recently, we posted this (http://www.vitalimpact.org/newsletter/easter2005.html) Easter Ad in the college newspaper, and it has proven to be rather effective. Also, we are working towards a website that creates an online community for people to enjoy!

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  • Faith Creative
    June 20, 2005

    Postcard / Flyer Ideas

    Here are a few different paper marketing ideas that stand out from the traditional sunrises and grassy fields.
    Church Sucks Flyer
    Mary Christmas Card
    Easter Cards

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  • jenny
    February 4, 2010

    Can anyone point me to a place where I can purchase pre-designed, non-hokey newspaper ads inviting people to an easter service?

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